Everyday Photography

Advertising that Insults the Consumer

15th July, 2010 - Posted by blazingcircle - No Comments

Stock photography is very popular these days.  You can get a photo that fits your needs for a very competitive price.  There are times that companies need to recognize that stock photography isnot the way to go, especially when you get caught using it and your business is selling cameras.

Kodak doubtless has ad agencies designing their ads.  I’m fine with pasting a photo onto the image so you end up with a simulated screen view.  What I’m not fine with is an ad which doesn’t involve a photo taken with that very camera.  It’s dishonest.  Kodak should simulate a screen using a photo that very camera took, not let the ad agency purchase one online.

Being honest could even be a bullet point of the ad.  (It is marketing after all)  They could say something like “all photos in this ad were taken with this camera” and make it their advertising push.  Finding that a stock photo was used makes me question the quality of the camera because it says that they didn’t think the photos it can take were good enough to show at 2 inches by three inches.